"Pop a few FIRST CALL ™ pills before bed and
you really - really - will avoid a hangover (this reporter tried
it, and it worked)."
Remedy Experiment Proves Headache-Free for
By Jim Lundstrom Post-Crescent staff writer
In the interest of science, two volunteers were recruited Tuesday night at Adler
Brau Brewpub to try one of the many commercial hangover remedies
on the market. It seemed the perfect opportunity to try the product
because new owners Tom and Steve Lonsway were conducting the first
of what will become a monthly Beer School at the microbrewery.Beer School participants Donna Lythjohan and Marcia
Knapp agreed to try the natural product First Call and report
their condition the following morning.First Call is an extract of artichoke heart and
sarsaparilla root that has been used for several decades by Dr.
Charles Cochran as a liver support supplement and detoxifier.
"We've been using it clinically," Cochran said. "We
developed a new extraction process that made quite a unique compound
and ended up with a complex of flavonoids that is unlike any other
plant material. Serendipitously, we found it also accelerated
the rate at which ethanol is broken down and eliminated."
Cochran said the artichoke/sarsaparilla concoction is just one
of a number of liver support products he uses in practice, which
also includes extracts of milk thistle, selenium and amino acids.But it wasn't until he gave the artichoke/sarsaparilla
mix to Greg Koenig as a defense for his liver after a little too
much partying that it was recognized as a hangover remedy. Today
Koenig is CEO of Natural Bridges Products Inc., the Watsonville,
Calif., company that markets First Call."We have what we think is the next aspirin,"
Koenig said. "People say this is too good to be true, and
I would never have believed it myself if I hadn't spent the last
four years watching it grow. I would never, ever, ever drink without
it again, knowing what alcohol does to the body." Koenig
stressed that you must follow directions, and take three of the
caplets before drinking and three when done drinking.So what did the two volunteers think of First Call
after sampling a wide variety of beer at the Beer School?"I felt great this morning,” Lythjohan
said. "No problem whatsoever.” Lythjohan and her husband,
Ken, are avid microbrew fans. "I usually end up getting a
little headache when I mix a lot of microbrews," she said.
"If I want to avoid a headache or hangover, I'll take two
aspirins before I go to bed. I didn't even do that. I just relied
on those pills and felt great.""I was very skeptical," Knapp said. "I
got up at 6 in the morning. No headache whatsoever. I felt great.
I was like, huh, that's very unusual. No heaviness in my head.
No headache. My eyes didn't hurt or anything."
Jim Lundstrom can be reached at 920-993-1000, ext. 374, or by e-mail at: firstname.lastname@example.org