THINK BEFORE YOU DRINK

Now, more than ever, Americans are consumed with the desire to live a healthier lifestyle, and Natural Bridges Products, Inc. (NBPI) has released an all-natural solution that provides the consumer a way to enjoy social drinking occasions much more responsibly.

With the goal to improve the relationship between the consumer's health and lifestyle, NBPI, along with Dr. Charles Cochran, developed FIRST CALL™, an all-natural formula with proven general health benefits. A patented product, FIRST CALL, is a liver support supplement comprised of artichoke and sarsaparilla that allows sensible drinkers to enjoy themselves without experiencing the effects of the alcohol.

"If you are going to consume adult beverages, then taking FIRST CALL is like putting on your seatbelt when you get in a car", says Greg Koenig, Founder of NBPI. "Like many people, I truly enjoy having a few drinks on occasion, and I sometimes have a couple more than I had planned and that's why I take FIRST CALL every time I drink. I know that I'm going to be alert and productive tomorrow."

According to NBPI there are over 150 million regular drinkers in the U.S., and the average person’s ability to break down alcohol is negatively affected after only two drinks. This dramatic slow down of liver function continues with every additional drink. It isn't really the alcohol that's so bad, but the body’s own efforts to remove the toxins produced by digesting alcohol that causes most next day symptoms. FIRST CALL supports the functioning of the liver and related organs, allowing these toxins to be eliminated from the body. Therefore, there is no hangover.

NBPI and Southern Wine and Spirits of America, Inc. strongly support the industry's responsible drinking message, and FIRST CALL is another step towards ensuring that goal.

For more information contact your Southern Wine & Spirits of Northern California sales rep or at www.preventhangovers.com

This article was published in the February 2005 issue of Beverage Industry News.